数字零售 & 技术

零售商如何才能在新的市场中保持领先, rapidly changing world

2021年7月27日,

本文由洗下媒体提供, a Canadian-based digital marketing and development organization specializing in retail businesses.

零售业的变化是不可避免的. 然而, 新型冠状病毒肺炎大流行按下了快进按钮, as it transformed industry practices in ways 许多零售专家 and business owners could have never anticipated. 例如, eCommerce has experienced a major boost in us年龄 and improvements 自 the start of the pandemic, 报告说 该行业发展了大约5年. 也, 路边拾音器等功能, click-and-collect and other BOPIS strategies that were once a less popular option pre-pandemic (if an option at all) have now become part of many consumers’ shopping experience, 与 十分之九 说这些选项都很方便.

随着发生的变化, 以及未来可能出现的变化, it is important for retailers to stay cognizant of how the retail industry is rapidly advancing. Creating a plan 与 solid strategies that put the consumers’ needs at the forefront is a great way to remain ahead of the curve and keep customer relationships long-lasting.

Although numerous advancements are appearing in various retail industries on what seems like a daily basis, there are some universal improvements that retailers can implement and shape to fit their given industry and target audience, 下面列出了其中一些.

个性化是关键

A concrete consideration that will 与stand any external changes or advancements in the retail industry is the addition of personalization. Ensuring your customers have a personalized experience when engaging 与 your company, 包括个性化沟通(如电子邮件), 特别优惠, 忠诚度计划, 等.,会为每个人带来最好的结果. 研究不仅发现了这一点 40%的消费者 当他们的购物体验高度个性化时会花更多的钱吗, 但75%的人会从一家 知道他们的名字和购买历史. It is this level of detail and effort that can make a world of difference for customers and businesses alike.

随着消费者的旅程变得越来越数字化, adding a level of personalization can provide that human aspect that can often be lacking online. 相应的, 数据在其中扮演着重要角色, 因为你需要知道你的客户是谁来与他们联系. Creating customer profiles 与 information that you can receive (such as the typical name, 年龄, 电子邮件地址, 生日, 等.) and adding purchasing history data can create a personalization plan that allows for a meaningful connection 与 your growing customer base.

一旦你获得了这些数据, finding ways to communicate to your customers is an important first step. 忠诚度计划, 例如, 能为客户提供长期的收益吗, 这反过来又为零售商提供了忠诚的客户, and this longevity is key in order to remain ahead of the constant changes in the industry. 66%的消费者 will join a loyalty program if it means they can create an ongoing relationship 与 a business. 个性化方面很重要,因为消费者 八倍的可能性 to feel satisfied 与 a loyalty program if they feel it is personalized.

也, email communication can be a great way to offer personalized offers and mess年龄s to customers. 据预测,到2023年,将会有 4.3B全球电子邮件用户美国占世界人口的一半! This illustrates just how prevalent email communication continues to be, and why putting together a 符合casl的电子邮件营销计划 也许是保持领先的好方法. 事实上, 在电子邮件营销上每花费1美元,就能获得平均42美元的回报,这表明它对零售商是多么有利. One of the great things about email marketing is how personalized it can be. 有个性化主题的电子邮件, 如个人姓名或其他个性化的副本, 可以生成 打开率提高50%.

提供一系列的购物选择

A significant shift 与in the retail industry, particularly in the last year or so, has been 与 消费者购买行为. 消费者不仅转向了电子商务 比往年多, but the ease and convenience established because of shopping online are some of the reasons why consumers, 在很大程度上, 会继续在网上购买一些商品吗.

然而, it is important to keep in mind that the increase in online shopping was largely out of necessity due to the ever-changing restrictions caused by the pandemic. 现在这些限制被取消了, 店内购物正在恢复, 但客户的期望可能会永远改变. 这就是为什么要为你的客户提供选择, 比如BOPIS(在线购买), 支付店内)策略, 可以是有益的. 70%的消费者 say BOPIS 路边拾音器等功能 improved their experience while shopping, 哪一种期待会在不久的将来继续存在, 并可能遥远, 未来.

BOPIS strategies are popular 与 customers because it offers them convenience. 83%的消费者 说方便是一个重要的因素,而他们是购物, and brick-and-mortar retailers especially must ensure that their customer experience will be equal or even better than what customers could get if they shopped online. 52%的消费者 say half or more of their purchases are influenced by convenience alone.

路边小, 例如, BOPIS策略是否在去年越来越受欢迎, 研究发现了一种用法 增长了208%. Now that customers are used to this way of purchasing their items and conveniently picking them up, 零售商应该考虑继续提供这种服务, 甚至流行后, as 许多零售专家 相信这项服务将会持续下去.

保持数字优化-特别是移动

Even if the majority of your customers shop at one of your physical locations, it remains essential that retailers are digitally optimized for desktop and mobile devices, 自 80%的消费者 use their mobile devices while shopping in-store to look at product reviews or prices. 然而, 你可能会注意到商店和网上购物的混合, which is why factors like accessible navigation and quick load speed are important. How easily customers can purchase on a mobile device alters how they view your website. 自 零售电子商务在2020年增长了75%, 与前几年相比有了显著的增长, it is important to ensure you are making the purchasing journey as optimized as possible for your customers.

到2021年底,加拿大电商销售预计将达到 达到86美元.52B这是2019年的两倍.在移动设备上购买将相当于 $29.今年42 b美国占零售电子商务的34%. Remaining ahead of the curve means meeting your customers where they are, at all points of time. 随着移动设备使用量的不断增加, 为你的电子商务网站创建一个应用程序可能是一个有价值的选择, 特别是在手机应用市场即将到来之际 2023年的收入为9350亿美元. Offering services and purchasing options all 与in an app provides that personalization and convenience factors that are important to customers, 不管零售业的发展如何.

There are many exciting changes that we can expect in retail in the coming years, especially as shopping behaviours will likely continue to change and technological advancements will increase. Meeting the ever-evolving needs of your customers will provide a solid ground for retailers in this rapidly advancing world.


洗下媒体

洗下媒体是加拿大零售协会的长期合作伙伴. 该公司是一家 Toronto-based digital marketing and development organization that provides leading-edge social media, 为零售商提供搜索和网站/移动开发服务 世界. 请访问 www.reshiftmedia.com 要了解更多.

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